Pizza Hut
MATURE APPETITES ONLY
Pizza Hut made a new "product" called, for some unknowable reason, "Crafted Flatzz" which required a campaign that would let adult parents of children know that they, too, were permitted a personal pizza with elevated toppings. It also had to be narrative-driven but food-focused. And the media buy was only :15s. I don't know man, we did our best?
Agency: Deutsch
Client: Pizza Hut
Role: Creative Director
For the better part of of 2025 I served as the AOR creative director on the Pizza Hut account which was a real doozy!!!!!! I oversaw a bunch of projects across OLV, radio, social, and a bunch of other stuff, too. I forget. Here's some of it!
HUT LOVER'S LOVERS
For a hot minute there was a Legendary Delivery Driver named Peter Zahut and we had to write him into these commercials that also had to be food-focused and only 15 seconds with a price point twice and boy howdy this is what happened!
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