The Billie Lab
For Billie's 2026 Shave campaign, we decided to focus on the design story behind the brand and their viral razors. For the platform "Designed for Womankind," we build an entire world to highlight the fun in functionality. We referenced our favorite films across decades, created visual metaphors, imagined the Wonka factory as a y2k utopian Severed floor of self-care, and worked with the best in the biz to bring it to life.
Client: Billie
Role: Creative Director / Writer
Director: Olivia de Camps
Production: Smuggler
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